macroenvironment

The broad sweep of the environment that creates the forces that shape every business and non-profit marketer. The physical environment, social and cultural forces, demographic make-up, economic climate, prevailing political beliefs, and current legal infrastructure are components of the macroenvironment. Generally, most companies have no control over these factors. Compare microenvironment

Big dictionary of business and management. 2014.

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  • macroenvironment — UK US /ˈmækrəʊɪnˌvaɪrənmənt/ noun [C, usually singular] MARKETING, WORKPLACE ► the social, political, economic, etc. conditions that affect a particular industry or business: »Bearing in mind the cyclical aspects of the macroenvironment, it is… …   Financial and business terms

  • macroenvironment — / mækrəυ ɪnˌvaɪrənmənt/ noun 1. the general environmental factors that affect an organisation, such as legislation or the country’s economy ● We must develop a flexible planning system to allow for major changes in the macroenvironment. 2.… …   Marketing dictionary in english

  • macroenvironment — noun a) The large scale and long term environment and conditions that affect an organism. b) Major external and uncontrollable factors that influence an organizations decision making, and affect its performance and strategies. These factors… …   Wiktionary

  • Market environment — The market environment is a marketing term and refers to all of the forces outside of marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. The market environment consists of… …   Wikipedia

  • microenvironment — UK US /ˈmaɪkrəʊɪnˌvaɪrənmənt/ noun [C, usually singular] MARKETING, WORKPLACE ► the conditions relating to a particular organization, such as management, competitors, customers, etc.: »Shareholders are part of a company s microenvironment. →… …   Financial and business terms

  • Макросреда — англ. macroenvironment совокупность демографических, экономических, природных, научно технических, политических, культурных и прочих факторов, не зависящих от компании, фирмы, но оказывающих серьезное влияние на ее маркетинговую деятельность.… …   Словарь бизнес-терминов

  • Change management (people) — Change Management is a structured approach to transitioning individuals, teams, and organizations from a current state to a desired future state. The current definition of Change Management includes both organizational change management processes …   Wikipedia

  • Marketing plan — A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of… …   Wikipedia

  • Industry or market research — is the acquisition of corporate intelligence on a broad range of issues including: * Macroenvironment **economy **government **law **technology **ecological * Market analysis and competitor analysis **market definition **market size **market… …   Wikipedia

  • ВНЕШНЯЯ СРЕДА МАРКЕТИНГА — (marketing environment) факторы, условия, силы и объекты, влияющие на маркетинговую деятельность предприятия, его возможности успешного сотрудничества с потребителями, но не подвластные прямому управлению со стороны предприятия. Различают внешнюю …   Внешнеэкономический толковый словарь

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